BrightSphere Insights is a Online platform designed to publish and research articles from different fields.
One of the main purposes of this platform is to publish articles in a clear, structured, and trustworthy way, while also helping users easily find, read, and explore research journals. The goal of this project was to create a simple, clean, and user-friendly experience that supports both article publishing and content discovery.

Project Name: BrightSphere Insights – Journals
Role: UI/UX Designer
Platform: Web
Duration: 6 Weeks
Tools Used: Figma, FigJam, Photoshop
Team: Solo Designer (collaborated with client and development team)

Many research journal platforms that publish articles have:

• Crowded and confusing layouts

• Poor content structure

• Difficult article discovery

• Low reading comfort for long content

Because of this, users face problems while publishing articles, finding relevant journals, and reading content smoothly.

Goal

The goal is to design a research journals platform that makes article publishing easy and helps users find and read research without confusion.

Target users

• Researchers

• Students

• Faculty members

• Industry professionals

• Authors who publish articles

• Publish articles in a structured way

• Quickly find research journals

• Easily scan titles and abstracts

• Read articles without distractions

• Use the platform on any device

User need

As the UI/UX Designer, I was responsible for:

• Understanding user and business needs

• Reviewing similar research journal platforms

• Planning information structure

• Creating user flows and wireframes

• Designing high-fidelity UI screens

• Ensuring responsive design

• Collaborating with developers

Research Methods

• Studied some research journal websites

• Reviewed article publishing patterns

• Collected informal feedback from user

Key Insights

• Users focus on article titles and abstracts first

• Clear structure is important for publishing content

• Filters help users find articles faster

• Simple layouts increase trust and readability

The website was structured to support smooth article publishing and a comfortable reading experience through the following sections

Public Sans is a modern, open-source sans-serif typeface designed for clarity, neutrality, and readability — especially in digital interfaces and public-facing communications.

Public Sans

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#2879D0

Primary Colour

Secondary Colour

Text Colour

Background Colour

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#393939

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